Privacy Policy
This notice is being provided by LPL Financial, because you are a Customer.
We are committed to keeping the personal information collected from our potential, current and former customers confidential and secure. The proper handling of personal information is one of our highest priorities. We want to be sure that you know why we need to collect personal information from you.
LPL Financial LLC and its affiliates and subsidiaries ("LPL Financial", “we”, “us”, “our”) respect and value your privacy and want you to be familiar with how we collect, use, protect, and disclose information from and about you. This Privacy Policy (“Policy”) describes our practices in connection with information collected through our websites, mobile application, and other LPL Financial services or products (“Services”).
This Policy applies to our collection of personal information (i.e. information that may identify, relate to, describe, references, is capable of being associated with or could reasonably be linked, directly or indirectly, with you or your device). This privacy policy applies to consumers, including website visitors and potential clients. If you are an employee, please refer to the personnel privacy policy. If you are looking for GLBA-specific disclosures, please refer to our Consumer Privacy Notice.
Effective May 1, 2025
How Do We Collect Personal Information
From you. We may collect personal information and other information that you voluntarily provide when taking certain actions, such as when you use our Services, register with LPL Financial online, interact with our affiliated Advisors, sign up for newsletters, or otherwise communicate with us.
From devices you use when you interact with us online. This includes information collected through our Services and automatically from devices you use to connect to our Services. For more information about this, please see our “Cookies and similar technologies” section below.
From third parties and publicly available sources. This includes personal information we collect from other public sources including, but not limited to, websites that enable social sharing, social media sites, and from our Service Providers, Third Parties, vendors and suppliers, our affiliates, or other individuals and businesses.
From you in person. This includes information you may give one of our Advisors if you meet with them in person.
Types of Personal Information We May Collect From You
Depending on how you interact with us and our Services, we may collect the following information:
Contact Information such as name, email address, zip code, phone number, and home address.
Biographical and Identifying Information such as date of birth, location, and Social Security Number.
Financial Information such as your income, investment preferences, accounts with us and other financial institutions, as well as other financial details.
Health Information you voluntarily provide to us such as medical or disability information.
Internet Usage and Activity Information such as information collected when you interact with our Services, including browser or device model and settings, operating system, and unique identifiers, clickstream data, search history, cookies and localStorage, browsing history, web-based location, IP address, non-precise geolocation, and any other internet usage information our Services may automatically record when you visit.
Device information such as browser or device model and settings, operating system, and unique identifiers, and the version of the app you're using.
Inferences such as inferences drawn from any of the personal information we collect to better understand your preferences.
Account Information such as information you provide when you create an account, like username and password.
Transaction and Trading Information such as trading activity, holdings information, and information needed to complete your transactions or otherwise provide our products and services, such as your bank account information, and your transaction history.
If you submit any personal information relating to other people to us, such as information about other account holders or beneficiaries, you represent that you have the authority to do so and to permit us to use the information in accordance with this policy.
How We May Use Your Personal Information
We may use information you provide us through our online services to:
Provide, market, and develop our products and services. LPL Financial collects information to provide our services, maintain our websites and mobile applications, and better understand the interests of our clients and investors who use our services and products.
Process transactions and administer your account. We may use your information to process your transactions and requests, and offer our products and services that may be of interest to you, such as for your financial planning.
To process your employment application. We may use your information to process employment applications, including verifying statements made on your application (e.g., credit and employment history), performing background and credit checks.
Communicate with you. We may use your information to respond to your inquiries and send you communications regarding our products and services.
Develop new products and services and quality assurance. We may use personal information to study, develop, and improve our products and services. We may also aggregate, anonymize, and/or de-identify personal information we collect and use it for any purpose, including product development and improvement activities.
Security and fraud prevention. We may use personal information to monitor, detect, and prevent fraud and improper or illegal activity. It may also be used to investigate any suspected fraud, harassment, or other violations of any law, rule, or regulation, the terms, rules or policies of our online services, or the rights of third parties, or to investigate any suspected conduct which we deem improper. We may also use it to enforce our Terms of Use and any other agreements between you and LPL Financial.
Verify your identity and verify our records. We may use personal information to verify your identity for the purposes of responding to a request regarding your personal information that you make. This information may also be used to verify our own records for accuracy.
Debugging and Performance of Systems. We may use your personal information to secure our online services including our network and websites and to debug our online services. We may also use it to diagnose problems and ensure that our online services function properly, make our online services easier and more convenient to use, and otherwise administer our online services.
Comply with law. We may use personal information to comply with our legal and regulatory obligations, to defend ourselves in litigation and investigations, and to prosecute litigation.
Internal business purposes. We may use personal information for our internal business purposes, such as data analysis, audits, and enhancing our Services. We may also use inferences drawn from personal information to create a profile reflecting your preferences so we can tailor our Services to you.
In accordance with our financial services Consumer Privacy Notice and to Enforce Our Terms of Use and Any Other Agreements. We may use your information in the ways indicated in our LPL Consumer Privacy Notice and to enforce our Terms of Use and any other agreements.
How We Disclose Personal Information
We may disclose personal information in the following ways:
LPL Affiliates. LPL may disclose personal information with LPL Affiliates for the purposes described in this Privacy Policy. Consumers who visit LPL Affiliates’ services should still refer to their separate privacy policies, which may differ in some respects from this Privacy Policy.
Service Providers. We may provide personal information to vendors, contractors, business and service partners, or other third parties who provide services to us including data storage firms, payment companies, technology suppliers, technology services, customer service, risk solution providers, analysis firms, fraud prevention companies, advertisers, marketers, and others.
Collaborators and Advisors. We may disclose personal information with collaborators with whom we jointly develop or promote our services, such as our Advisors.
Government, regulatory, or law enforcement agencies. We reserve the right to disclose your information to respond to valid information requests from government authorities and judicial requests, to investigate potential fraud, or where otherwise required by law. We may disclose your personal information where we believe the disclosure is necessary or appropriate to comply with regulatory or legal requirements or to protect the safety, rights, or property of ourselves and others and to exercise, establish, or defend our legal rights.
At your direction. We may disclose your personal information at your direction or with your consent.
Other financial institutions. If you are an Advisor, we and our partners may sell your personal information to other financial institutions for those financial institutions’ own marketing efforts and purposes. Advisors may have a right to opt-out of the sale or share of their personal information, as defined by applicable law. In order for you or your authorized agent to exercise this right, please visit our "Do Not Sell or Share My Personal Information" page.
Aggregate Data. We may disclose your personal information in an aggregated or non-identifying form or otherwise in a form that cannot reasonably be used to identify you.
In connection with a merger, acquisition, or business transfer. If LPL sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a reorganization, merger, or transfer of all or a material part of its business (including in connection with a bankruptcy or similar proceedings), LPL may transfer or disclose your information to the party or parties involved in the transaction as part of that transaction.
Children's Privacy
You must be 18 years or older to use our Services. Our Services are for a general audience, are not targeted to children, and do not knowingly collect personal information from children under 18 years of age.
Links to Third Party Websites
We may provide links to websites and other third-party content (e.g., social media platforms) that are not owned or operated by us. The websites and third-party content to which we link may have separate privacy notices or policies. We are not responsible for the privacy practices of these websites.
If you provide any personal information through a third-party site, your interaction and your personal information will be collected by and controlled by the privacy policy of that third party site. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties, which are not governed by this Privacy Policy.
Advertising and Opt-Out Disclosures
When you use our Services, our third-party advertising partners, social media providers and analytics providers may collect personal information about your online activity on our Services and on third party websites.
These providers may set web tracking tools (e.g., cookies and web beacons, as discussed further below) to collect information regarding your online activity. In addition, our advertising partners may use this information to deliver advertisements to you when you visit third party websites within their networks. If you would like more information about this practice and to know your choices with respect to it, please either visit the Digital Advertising Alliance’s opt-out page (currently available at http://www.aboutads.info/choices/) or the Network Advertising Initiative’s opt-out page (currently available at http://www.networkadvertising.org/choices/). Please note that you may continue to receive generic ads that are not based on your preferences.
Information Security
We use commercially reasonable administrative, technical, personnel, and physical measures designed to safeguard information in its possession against loss, theft, unauthorized use, disclosure, or modification. However, the confidentiality of information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting personal information over the internet. We cannot guarantee that unauthorized third parties will not gain access to your information; therefore, when submitting personal information to us, you do so at your own risk.
Cookies and Similar Technology
We and our partners use various tools to collect data when you visit our sites and apps, including cookies, pixels, localStorage, and other similar technologies. Some of these technologies store data in the browser or on your device. Other technologies may use network-related or other information to recognize your device (e.g., IP address). Our Services use these technologies, for example, when you first request a web page and data is then stored on your computer or other device so the website or mobile application can access personal information when you make subsequent requests for pages from that Service. These technologies may also be used to collect and store information about your usage of the Services, such as pages you have visited, other content you viewed, and search history. Additionally, we may use these technologies to collect analytics and measure the use of our Services.
We and our partners may also use these technologies to gather personal information about how you view and use our Services and content, and to connect your activity with other data we store about you. We and our partners may collect your personally identifiable information about your online activities over time and across different websites when you use the Services. The use of these technologies helps us serve you better by understanding what you are interested in, tracking trends, measuring the effectiveness of ads, saving your preferences, and storing information you may want to retrieve on a regular basis. We also allow specific, approved partners to collect data from your browser or device for advertising and measurement purposes using their own similar tools.
Your web browser can be set to allow you to control these technologies, such as whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to your browser. If your browser is set to reject cookies, websites that are cookie-enabled will not recognize you when you return to the website, and some website functionality may be lost. The Help section of your browser may tell you how to prevent your browser from accepting these technologies such as cookies. To find out more about cookies, visit www.aboutcookies.org. Depending on the make and model of your phone, you may be able to use device settings to opt out of the use of certain device IDs for targeted advertising. For more information about Google Analytics, please review the site “How Google uses data when you use our partners’ sites or apps,” located at www.google.com/policies/privacy/partners/. To opt out of Google Analytics specifically, please go to https://tools.google.com/dlpage/gaoptout.
Some browsers permit the user to send a “Do Not Track” (“DNT”) preference to websites that the user visits indicating that the user does not wish to be tracked over time and across websites. Because there is not yet a common understanding of how to interpret DNT, we do not currently respond to the DNT signal on our websites. We do, however, respond to global privacy preferences when required by law.
Your Marketing Preferences
We may periodically send promotional materials or notifications related to our Services. If you no longer wish to receive promotional marketing materials from us, you may opt out of receiving such materials. You may unsubscribe from receiving marketing or other commercial emails from us by following the instructions included in the email. You may unsubscribe from text messages you previously consented to by following the prompt provided on our messages. We will work to comply with your request promptly.
There are certain service notifications and other non-promotional emails that you may not opt-out of, such as notifications of changes to our Services or policies.
Suspicious Email
It is our policy not to email you or send you electronic communications to request non-public personal information or account information (such as a username or password). If you receive an unsolicited email or other electronic communication that appears to be from LPL Financial but you suspect may be from another source and might be fraudulent, please contact your financial professional or Investor Support: (800) 558-7567.
Social Media
You may also find additional information on our products and services through our social media sites such as Facebook, LinkedIn, or X. Please keep in mind that any information you share is visible to all participants on these social media sites and you should never post any sensitive personal information (such as account number or tax identification). Please carefully review the Terms of Use and Privacy Policy on these social media sites as they may be different than our own policies.
Storage and Protection of Personal Information
LPL has a dedicated group that designs, implements and provides oversight of information security. We also monitor our systems infrastructure in order to detect weaknesses and potential intrusions.
In order to help secure personal information collected from you as an LPL Financial online services user, including sensitive financial data, the information is protected by SSL encryption when it is exchanged between your web browser and LPL Financial online services. However, the internet is not a fully secure environment, and we cannot ensure or warrant the security of any information transmitted to or generated by LPL Financial in connection with LPL Financial online services. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our administrative, technical, and physical, or other operational, safeguards. You play a critical role in protecting your information by maintaining up-to-date computer security protections. Steps you take to ensure the security of your computer, computer passwords, or other personal identifier authentication mechanisms are key components of the protection of your personal information. For more information on protecting your electronic information, please visit our Privacy/Security page. You agree that you are responsible for any additional verification procedures and security you deem necessary.
By using LPL Financial services, you agree that the procedures provided for in this Privacy Policy and the procedures implemented on LPL Financial services to protect personal information and to verify the identity of users including, but not limited to, those procedures described in the foregoing paragraph, constitute commercially reasonable website security and customer verification procedures.
Notice to Persons Accessing the LPL Financial Site Outside the United States
If you access the LPL Financial online services outside the United States, any information you provide to us through the LPL Financial online services will be transferred out of that jurisdiction and into the United States. If you do not want your personally identifiable information to leave that jurisdiction, do not provide the information to us. By providing personally identifiable information to us, you explicitly consent to the transfer of your information to the United States.
Updating and Correcting Your Personal Information
Keeping your information accurate and up to date is very important. If your personal or account information is incomplete, inaccurate or not current, please feel free to update your profile accordingly online, contact your financial professional, or call LPL Financial at (800) 558-7567.
California Consumer Privacy Act Notice
California residents have certain rights with respect to their personal information, as described below. We have provided detailed descriptions above in the “How Do We Collect Personal Information,” “Types of Personal Information We May Collect From You” “How We May Use Your Personal Information,” and “How We Disclose Personal Information” sections of this Privacy Policy. This section provides information for California residents in connection with the California Consumer Privacy Act (“CCPA”). Under the CCPA, and for purposes of this Section, “Personal Information” generally means information that identifies, relates to, or describes a particular California resident.
What We Collect
In the past 12 months, we have disclosed (or have enabled you to disclose) and have collected the following categories of Personal Information. Additionally, we do not knowingly “share” or “sell” Personal Information of minors under 16 years of age.